Types of Marketing
Advertising your product is fundamental to the success of
any new product. Without advertising, no one will know that
your product exists. Because customers can be found in all
shapes and sizes, it is little surprise that advertising,
too, can be found in a range of different forms.
Nobody can avoid advertising. Even if you are sitting at
home, you see adverts on television or hear them on the
radio, as well as by direct methods such as telephone calls
and flyers. There really is no escaping advertising; at
every opportunity businesses are out there making
themselves known. As a company, you can learn a lot from
watching others sell their goods.
Mass media such as television is a very popular marketing
choice. However, this comes at a price and many small
companies cannot afford to advertise on the more popular
channels. Prices of adverts will depend on the time of day
that you want to advertise, the length of your advert and
the channel you wish to use. Be wary, a top slot may cost
you a small fortune. For this reason, many people do not
advertise via mass media.
If you decide that the cost is prohibitively large, do not
simply discard the TV. You can learn a lot about the market
and your competitor from watching advertisements.
An equally popular form of advertisement is that of the
large sign or billboard. This form of advertising has been
a popular choice for many years and provides a cost
effective way of displaying your product.
Most posters of this type are seen on highways. As most of
the readers are also driving it is important that the
information is very easy to read and take in. There is no
time for complicated messages, so stick to snappy
information that comes straight to the point. Aim to leave
a lasting impression.
Direct mail marketing is another very effective way of
marketing your product or service. This is a great way to
tell people about your business and adding coupons or
discounts will bring people in. You are also offering them a
way to read over your business and what you are offering. It
instills faith in your company when you have an address and
other information in your mail.
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