1. When you make your first sale, follow-up with the
customer. You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.
2. You could up sell to your customers. When they’re
at your order page, tell them about a few extra related
products you have [...]

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Creating winning email marketing messages is part art and
part science, with a generous helping of innovation thrown
in. The following checklist contains the elements that are
common to all aspects of email marketing, whether you are
inviting customers back to buy again or seeking new customers.
#1 – Headline with Unique Positioning Statement
#2 – Benefit-Oriented Copy
#3 – Testimonials
#4 [...]

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The following are 24 email subject lines that have gotten
outstanding results in marketing campaigns for a broad
spectrum of goods, products, and services. If they work for
“Brand X,” think how well they’re work for “Brand YOU.”
1. Who really wants to be a(n) X ?
2. What do YOU [...]

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Safe Email Marketing
Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.
You’ve probably seen ads in trade magazines offering “Opt-in
Email Lists.” This is your best bet when conducting a
direct email campaign. [...]

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Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone — when you invite yourself
into someone’s email box without invitation or permission –
that’s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don’t [...]

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Even though you may have the perfect marketing plan, along
with the perfect email sales letter, you still have to
overcome the obstacle of the dreaded spam filters. Spam
filters are automatic and unrelenting, and what they do is
irreversible. When your message is snatched up before it
reaches your prospect’s inbox, it’s gone for good.
What an unfortunate [...]

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