7 Great Ways To Snag Email Addresses and Build Your Mailing List

If you’re wondering why you need emails, there’s a key point

to remember: your whole objective must be to BUILD A LARGE
EMAIL LIST of prospects and customers. Once you have an
email list, you can begin to make SERIOUS MONEY.

Great Way #1 - OFFER SOMETHING FREE

You need to give in order to receive. If you want people to
provide their valuable email address, you’re going to have to
give them a reason. Nothing works better than F-R-E-E. You
can give away reports, books, software, or even sample pages of a
book.

-Here’s a tip: Empowerism subscribers use
complimentary subscriptions to the “Excellence Magazine” and
ebook giveaways to grow their lists. It works like a charm.

Great Way #2 - CONTESTS

Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry “fee” is
their email address.

-Here’s a tip: Not all the people who sign up for your
contest are good prospects. Many are just contest
“junkies” — people who are only looking for freebies and
have no intention of buying a product or service.

-Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you’re not violating any contest laws.

Great Way #3 - USE POSTCARDS

If you have a mailing list that contains street
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind (a report, a discount coupon,
etc.). Visitors don’t have to pay in order to receive their
gifts, they simply need to enter an email address.

-A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn’t
have to open an envelope.)

Great Way #4 - USE POP-UPS

Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and easily. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site. Many programs
already have pop-ups available for their members to use.
So, use them.

Make sure the pop-up offer is something that’s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email. “Instant” is a very powerful pop-up offer.

-Here’s a tip: If you need a pop-up, you can pick one
up F-R-E-E from Empowerism.

Great Way #5 - DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place ezine
ads, solo ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.

-Here’s a tip: If you don’t have an autoresponder, Empowerism
will give you one, provide you with links to others, and
teach you what to look for to get the best one for your needs.
There are also tools, information, and especially the Empowerism
RSVP — Revenue Sharing Value Program. They are all designed to
generate BIG bucks with LITTLE effort.

Great Way #6 - SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you’re missing the boat, not to mention the thousands of
visitors who bypass your homepage.

-Here’s a tip: If you don’t know how to create an
opt-in form, don’t worry. Empowerism has a foolproof “build
your own” tool made just for you!

Great Way #7 - SIMPLY ASK

If you’re talking with a prospect on the phone or a
potential customer stops by your place of business, don’t be
shy…ask for an email address or business card (which
usually includes their email address).

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