Creating winning email marketing messages is part art and
part science, with a generous helping of innovation thrown
in. The following checklist contains the elements that are
common to all aspects of email marketing, whether you are
inviting customers back to buy again or seeking new customers.
#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript
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