Most Internet surfers access the web via a dial-up service provider. The last thing these people want to do is land on your tricked out page with fancy scripts, audio, or video that automatically loads. If you are trying to get your message out there, a simple and consistent layout is often best. It takes time to build traffic to a site, and the last thing you want to do is turn people off as they click away.
If your site takes more that 15 seconds to load, chances are your visitor will become upset and leave to visit your competitor. A fresh, clean design is free of numerous complicated graphics and large files. If you need audio or video, do NOT have them set to auto start or load. Provide a nice message to “click to view” or listen, whichever the case may be.
Easy navigation tools are very important to keep your visitor from getting lost. Each page needs to have a link back to the home page (and all other important sections) in the same location on all pages. Once a surfer is lost, chances are he will leave instead of looking for directions.
When you are looking for a hosting provider, make sure there is enough bandwidth (the amount of data transfer your visitors use) to handle the traffic. When you start out, traffic is minimal. But as you grow, so does the demand for your data. Make sure you can upgrade easily when you need it.
Taking the time to plan and organize your website is vital to your Internet marketing success. Always show your product or service in the best possible way to increase your trips to the bank.

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