Possible Reasons Your Customers Are Not Buying Your Second Product

It’s an awesome feeling to have people trust and buy from your recommendations online. All your hard work and efforts start paying off. The goal, of course, is to continue the relationship and keep providing value to your customer through content and helpful advice. If you start noticing that no one is purchasing a second product from you, there’s a few possible reason why this is happening.

Perhaps you didn’t upsell after the first purchase, when they were still in the buying mood. Offer your second product on the thank you page after they buy your first product. Provide a discount and you will help secure the sale.

Maybe you didn’t ship your product when you claimed you would. If there was an urgent need of your product and it took a while to arrive, most likely they will not rely on you again.

If your product didn’t perform as promised, then your next product won’t measure up in their eyes either.

It could be that your competition is providing free shipping with their product. It’s important to monitor how this competition is targeting your customers.

Your competitors may also be offering a stronger money back guarantee. It’s all about removing risk from your buyer’s decision process. Maybe you could give an extra 30 days to your satisfaction guarantee.

It’s possible that your customers have forgotten your website’s URL. Make sure to include your website in every aspect of your business: e-mails, in the product itself, any packaging, etc.

Did you follow up after the first sale? An excellent opportunity to introduce your new product is in the thank you e-mail of the first sale.

Maybe your customer service staff couldn’t solve a problem that your buyer had. Make sure that your staff is trained to handle all problems.

Another possibility is that your customer lacked interest in going back to your website because of too little content. You can fix this by adding additional original content or an area with continually fresh free giveaways.

Or maybe your customer just couldn’t get in touch with anyone from your company in time after the purchase. Make sure to add additional ways to communicate: e-mail, telephone, fax, message service, instant messengers, etc.